MY STORY
I have over 20 years of experience in marketing roles on the client side at Reebok Intl, Dunkin Brands, Timberland, Muck Boot Company, American Dental Partners, and more. This experience has allowed me to create a new-age marketing consultancy agency with a group of senior, highly respected, independent creatives, media resources, and designers. Together, we passionately believe in deepening the engagement between brands and consumers.
As a creative and strategic partner who understands your business and marketing challenges, I pride myself on providing clients the unique perspective of having been in their shoes and the importance of how marketing can achieve your sales goals.
OUR VISION
Lowell & Co. was founded with the mission of providing brands with creative and media resources specifically tailored to each client’s needs. We are a full-service agency delivering brand positioning, strategy, creative, and media solutions across all marketing channels for local, national, and global brands. We support clients looking for large- scale vision on projects big and small. We believe in delivering smart, spot-on, savvy marketing solutions, and doing so with bold leadership, hard work, strong partnerships, laser-focused strategy, high-impact design, and breakthrough creative media solutions.
BRAND FOUNDATION & STRATEGIC PLANNING
We work closely with you to develop and implement a brand strategy that takes into consideration your vision, mission, values, and position in the marketplace. We want to understand who your ideal customers are, and ensure that we are building a brand that aligns with their wants and needs.
CREATIVE DEVELOPMENT
& BRAND IDENTITY
Our creative work is always grounded in and reflective of deep consumer insight. This gives us the ability to create and curate original content that taps into consumer emotions.
LEADERSHIP
Everything begins with our working relationship. We go out of our way to understand as much as we can about what you do, what it means, and why it’s important to your audience.
STORYTELLING
A great brand evokes emotion and prompts action. We create brand narratives that inspire consumers to take action, whether that means purchasing, participating, or sharing with others. We believe in the importance of story-doing, not just storytelling.
MEDIA PLANNING
We love both the art and science of media and always explore unique and standout ways to weave content and messaging across all media platforms.
BRAND FOUNDATION
COLLATERAL SYSTEM
WEB DESIGN
We constructed a creative identity for the PAC Center of MetroWest, which included a new logo design and a distinct long-term brand positioning that communicates PAC as the only true performance arts school in MetroWest. The campaign was supported with a full collateral suite and website refresh.
BRAND POSITIONING
NATIONAL PRINT
IN-STORE SIGNAGE
We launched a $5MM national brand-awareness campaign in key women’s fashion and lifestyle magazines to introduce Sam & Libby footwear as a casual and dress shoe for all occasions.
BRAND FOUNDATION
INTEGRATED NATIONAL ADVERTISING CAMPAIGN
ECOMMERCE
PR/SOCIAL
Muck Boot Company is a traditional 100-year-old work and hunting boot company. The challenge was to double sales to over $100 million by expanding the audience to include non-hunters, women, and kids. We captured the soul of the brand and made Muck Boots appealing to new audiences with a fully integrated global marketing campaign consisting of TV, print, in-store, PR, and social.
WEB DESIGN
NEW PRODUCT LAUNCH
OmniSeq provides molecular profile cancer tests to patients interested in targeted or immunotherapy cancer treatment options. We re-engineered their website to become more physician and patient centric, providing an easy user experience for patients looking for alternative cancer treatments.
BRAND POSITIONING
CORPORATE IDENTITY
WEB DESIGN
PRINT COLLATERAL
AHHS owns skilled nursing and rehabilitation facilities for elders as well as specialized therapeutic foster care programs across the country. Each facility and foster care program had their own distinct look and message. We were tasked with bringing two separate businesses together with one unified brand message, corporate identity, and creative expression.
INTERIM MARKETING DIRECTOR
AGENCY REVIEW CONSULTANT
Partnered with the global marketing team to help change consumer perception of Timberland from a performance footwear boot brand to a head-to-toe casual lifestyle brand for men and women.
Conducted 3 agency reviews:
– Global creative agency of record
– US media
– Global brand strategy
MEDIA PLANNING & BUYING
We introduced a new line of super-premium ice cream with a programmatic digital media buy consisting of video and banners to reach key consumers within 2–3 miles of each grocer location.
FULLY INTEGRATED GLOBAL ADVERTISING CAMPAIGN
Positioned Dunkin Donuts as the leader in quick-service restaurants. Part of the team that launched the highly successful “America Runs on Dunkin” fully integrated marketing campaign across all marketing channels – which has resulted in a 95% recall of tagline against key consumers.
NATIONAL ADVERTISING CAMPAIGN
COLLATERAL
NATIVE
SOCIAL
Cure Forward is an exchange platform that matches later-stage cancer patients with clinical trials. We launched the brand to patients, physicians, and caregivers with a fully integrated marketing program including print, digital, search, native, social, radio, and video.
BRAND FOUNDATION
NATIONAL ADVERTISING CAMPAIGN
22 WEBSITE RE-DESIGNS
DIRECT MAIL
American Dental Partners owns 300+ dental practices across the country—all operating under separate marketing teams. The goal was to create one unique brand positioning that would resonate across all dental practices, across all channels, including TV, radio, print, digital, paid social/search, and direct mail.
BRAND FOUNDATION
LOGO DEVELOPMENT
WEB DESIGN
SOCIAL MEDIA
We were hired to create awareness for Boost and define key points of difference between competitors. We wanted to position Boost as a premier expert in medical-grade skincare by developing a long-term brand positioning that distinctly communicates Boost as a “trusted advisor” to patients.
BRAND FOUNDATION
COLLATERAL SYSTEM
WEB DESIGN
We constructed a creative identity for the PAC Center of MetroWest, which included a new logo design and a distinct long-term brand positioning that communicates PAC as the only true performance arts school in MetroWest. The campaign was supported with a full collateral suite and website refresh.
BRAND POSITIONING
NATIONAL PRINT
IN-STORE SIGNAGE
We launched a $5MM national brand-awareness campaign in key women’s fashion and lifestyle magazines to introduce Sam & Libby footwear as a casual and dress shoe for all occasions.
BRAND FOUNDATION
INTEGRATED NATIONAL ADVERTISING CAMPAIGN
ECOMMERCE
PR/SOCIAL
Muck Boot Company is a traditional 100-year-old work and hunting boot company. The challenge was to double sales to over $100 million by expanding the audience to include non-hunters, women, and kids. We captured the soul of the brand and made Muck Boots appealing to new audiences with a fully integrated global marketing campaign consisting of TV, print, in-store, PR, and social.
WEB DESIGN
NEW PRODUCT LAUNCH
OmniSeq provides molecular profile cancer tests to patients interested in targeted or immunotherapy cancer treatment options. We re-engineered their website to become more physician and patient centric, providing an easy user experience for patients looking for alternative cancer treatments.
BRAND POSITIONING
CORPORATE IDENTITY
WEB DESIGN
PRINT COLLATERAL
AHHS owns skilled nursing and rehabilitation facilities for elders as well as specialized therapeutic foster care programs across the country. Each facility and foster care program had their own distinct look and message. We were tasked with bringing two separate businesses together with one unified brand message, corporate identity, and creative expression.
INTERIM MARKETING DIRECTOR
AGENCY REVIEW CONSULTANT
Partnered with the global marketing team to help change consumer perception of Timberland from a performance footwear boot brand to a head-to-toe casual lifestyle brand for men and women.
Conducted 3 agency reviews:
– Global creative agency of record
– US media
– Global brand strategy
MEDIA PLANNING & BUYING
We introduced a new line of super-premium ice cream with a programmatic digital media buy consisting of video and banners to reach key consumers within 2–3 miles of each grocer location.
FULLY INTEGRATED GLOBAL ADVERTISING CAMPAIGN
Positioned Dunkin Donuts as the leader in quick-service restaurants. Part of the team that launched the highly successful “America Runs on Dunkin” fully integrated marketing campaign across all marketing channels – which has resulted in a 95% recall of tagline against key consumers.
NATIONAL ADVERTISING CAMPAIGN
COLLATERAL
NATIVE
SOCIAL
Cure Forward is an exchange platform that matches later-stage cancer patients with clinical trials. We launched the brand to patients, physicians, and caregivers with a fully integrated marketing program including print, digital, search, native, social, radio, and video.
BRAND FOUNDATION
NATIONAL ADVERTISING CAMPAIGN
22 WEBSITE RE-DESIGNS
DIRECT MAIL
American Dental Partners owns 300+ dental practices across the country—all operating under separate marketing teams. The goal was to create one unique brand positioning that would resonate across all dental practices, across all channels, including TV, radio, print, digital, paid social/search, and direct mail.
BRAND FOUNDATION
LOGO DEVELOPMENT
WEB DESIGN
SOCIAL MEDIA
We were hired to create awareness for Boost and define key points of difference between competitors. We wanted to position Boost as a premier expert in medical-grade skincare by developing a long-term brand positioning that distinctly communicates Boost as a “trusted advisor” to patients.
CONTACT US
We would love to hear from you. Call us at 617-990-2632 or email us using the form below.
CONTACT US
We would love to hear from you. Call us at 617-990-2632 or email us using the form below.